I am thrilled to announce we’ve snagged Christy Thorns, Allegro Coffee’s Director of Sourcing and Quality Control to present her first-person observations about environmental and growing issues to us at the upcoming CoffeeCON 2013 on May 4.
Christy was someone I wanted here last year, but was out of the country. She personally travels to 22 countries. She’s just the person you want to give us the real skinny on issues that affect our coffee and our world. These are no pie in the sky issues. And Christy is a straight shooter. She also has just about the best taste buds in the business, which is why I asked her to show how to taste coffee in our Coffee Brewing Secrets DVD.
The environmental issues surrounding our food supply in general are of interest to us all. Whenever I pick up an apple at a supermarket or farmstand I wonder how it got there. Coffee is no different. While I don’t know what Christy (or any CoffeeCON presenters) will say, I’m sure it will help us figure out how to really make ethical purchasing decisions and support the farmers, who literally devote their lives to produce the best.
Is Fair Trade really fair? Do bird-friendly coffees really accomplish anything? Should we buy coffee that isn’t labeled organic? What about the fungus that is hitting Latin America? Are scare headlines claiming we might not have coffees in various regions credible? Much of what’s labeled on a sack of coffee are words claiming environmental benefits or fairness. What does it all mean and how do we use them to do the right thing and get great-tasting coffee?
Allegro Coffees are in every Whole Foods across the country, so I’m sure you know Christy’s signature. The topic is compelling and I can’t wait to see her presentation. I’m very excited about this. Get your event tickets soon. Space is limited.