Everyone has that first time. I’ve had lots of espresso, but the first time I ever had one that I would describe as “profound” was at Jim Schulman’s house. It was simply another level of beverage. The word “beverage” does not describe it. It was clear that it was an engineered experience, but as much a capture as a brewing. The heat and water were but processes to seduce the rich flavors from the grounds. Everything about it was special. If this is what you want when you pull a shot at your house, or you simply are wondering what the heck I’m talking about, I urge you to attend Jim’s seminar at this May’s CoffeeCON 2013.
I was introduced to Jim Schulman by Scott Marquardt, who told me I would find it unbelievable. Now Scott has some unique qualities but hyperbole does not number among them. Jim is actually mild-mannered. His apartment was the only one I’ve ever visited that had a coffee roasting exhaust fan. His espresso machine had been modified.
Last year, Jim’s presentation was well received. He personifies the kind of enthusiastic, authoritative, but practical knowledge I want to spread as CoffeeCON’s mission. Perhaps the best thing after him agreeing to present, is Jim’s insistence that he demonstrate his science using consumer equipment. It’s Scorsese showing you how to make an Academy Award film using your iPhone. That it can be done at all is a wonder.
Jim’s online home is coffeecuppers.com which is a review website serving the home roasting community. This is a co-venture with Bob Yellin who is currently an administrator and cupper for a 700-member green-coffee-buying cooperative of home roasters known as The Green Coffee Cooperative.
Home roasting will another event at CoffeeCON 2013. We will be supplying green beans and encourage home roasters to demonstrate roasting techniques to teach interested consumers more about this amazing and fresh tasting hobby on the venues outdoor patio area. This will not only be an opportunity for people to experience home roasting but a convention for home roasters to meet each other “live”.
One thing for sure: If you want to maximize your espresso appreciation or wish to brew more than a passable shot at home, you don’t want to miss Jim’s presentation.